Internet Marketing: Technique and Strategy

Other forms of Marketing

• Exchanging links with relevant quality sites
  • Not only generates traffic from those sites, but
  • Also boosts Google PageRank - a major determinant of search rankings
• Paid online marketing
  • Experiment to ensure gains > costs
  • Pay per click - pay only for leads
• Affiliate schemes
  • Pay commission only for sales
• Offline marketing
  • include url on correspondence, press ads, billboards, radio, tv...